The Times of Israel was launched in February by David Horowitz, former editor of the Jerusalem Post. It’s an English-language news and comment site for Israel and Jewish-related news. About the same time as it launched, Haaretz’s English-language site began putting most of its content behind a paywall. This left a gap which the ToI immediately started filling.
The ToI seems to be modelled on the Huffington Post, the US news and megablog site founded by Arianna Huffington. The HuffPo was sold to AOL $315 million in early 2011, which provoked some controversy: many of the hundreds of unpaid bloggers felt that Arianna had taken their work and basically profited from it. Of course, 18 months later, the Huffington Post is still doing fine and has no problem attracting bloggers to write for it.
A similar debate was sparked about the Times of Israel’s bloggers after the President’s Conference, when Naomi Elbinger wrote a blog on her own site about whether ToI’s bloggers should primarily identify with their own platforms and outlets or with the ToI itself:
In a very short time, The Times of Israel has attracted over 100 bloggers that regularly publish on their site for free, using the Huffington Post-esque assumption that the very fact that your name appears on their site is payment enough….
…what struck me as most strange about the Times of Israel blogger crowd at the President’s Conference is that they introduced themselves as “My Name is X and I blog for the Times of Israel.”
Heck, they even got up in front of Alana Newhouse, a major personality in online Jewish publishing, and instead of promoting their own identity and brand, instead of letting her know about their own blog, business or cause, they promoted the Times of Israel.
All of this is my way of saying that last week I had a blog published on the Times of Israel. It’s about Israel and the Olympic Games, a subject relevant to the ToI’s readership. You can read it there.
I hope to write the occasional blog there. It has a large and increasing audience, and comment editor Elie Leshem has helped build a supportive bloggers’ community. But, to answer Naomi above, it’s not going to be my only platform. I’ll post blogs there when it’s relevant, and when I feel that they would benefit from the wider audience. In this case, for example, the subject was related to my day-job and so, though I wasn’t getting paid for writing it, neither was I doing it completely for nothing.
This blog will carry on as normal. I might sometimes write for other publications. I also ghost pieces pretty regularly (reasonable rates, email me for details). And I’ll also occasionally blog for the Times of Israel. It’s a big Internet out there.